Value Beyond Features: Positioning Your Product as a Profit-Center

Stand out from the competition by shifting from a product-focused conversation to a business model approach. By aligning your product or service in a way that adds value to all stakeholders, you’re demonstrating that your solution and partnership aligns with your client’s strategic goals by showing how it drives revenue and/or enhances efficiency. By positioning your product as essential to their growth, you equip your clients with the tools and stories to sell on your behalf, build trust and differentiate your products in a crowded market.

Sara Murray is a sales consultant, trainer and speaker working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. As the host of the popular podcast “Prospecting on Purpose,” Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset. www.saramurray.com.

The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. Learn more about the show and its digital partners at www.PriceofBusiness.com (scroll down to the bottom of the page).