What Decisions Today will Make you the Market Leader in the Future?

If you think it’s impossible to ensure future success, you obviously don’t follow Apple’s marketing strategy.

 

No, marketing isn’t easy, but we make it more complicated than necessary. Apple found unique ways to make an impact. And since its logo is one of the most recognisable ones in the world, we all know the tactics work.

 

Ready to learn from them?

 

Lower your marketing budget. Did you know, most Apple ads are placed by companies selling its products?

 

And why try to get more sales by lowering your price? Apple never mentions cost, but instead focuses on UVP. That’s ‘unique value proposition’. They state how their products solve problems and are unique from others. This gives consumers a reason to buy them.

 

And next time you watch TV, keep an eye out for Apple products. Placing products in celebrities’ hands is another way Apple products are showcased to the world.

 

Are you ready to try a unique approach? Keep on reading this infographic by The Website Group.